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Pear Tree


      As a family owned and operated business, we've served Canandaigua and surrounding communities for over 80 years. Five generations have worked hard to earn our reputation for outstanding produce, great customer service and fair, competitive pricing.  We  grow and purchase produce directly from farmers so we can ensure the widest selection of the best produce available worldwide, at the most competitive price possible.  Although the business model has changed with every generational shift, we've always strived to provide healthy quality food to the masses.

       At Genecco Produce we pride ourselves on serving wholesale customers on a daily basis; delivering to schools, restaurants, markets, jails, hotels, etc.  We regularly ship produce interstate and internationally.  When the world around us began changing at a rapid pace due to COVID-19, we realized there was a need for efficient, contact-free distribution of produce to our neighbors and friends.  We knew we were being called to deliver upon the needs of our community.

What started as a laughable thought one Sunday night has turned into quite a weekly production! We enjoy curating and posting our box contents for customers to see.  We love interacting with customers and hearing about the excitement that comes with viewing the boxes and ordering each week.  Best of all, we love distribution days where we can see the people who enjoy the 'fruits' (no really, the fruits and vegetables)  of our labor! Our customers have turned into friends and family and we're so grateful for each and every one of you! :) 

We are so thankful to have the opportunity to grow our small business and to share our products with you.  As a young family and early entrepreneurs we look forward to where your business will take our business! .  Thank you for your support and most especially, your patience as we grow.

Stay Safe, Stay Kind, Stay Happy <3 

The Geneccos ❤

Fresh Produce
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